Logo is a graphic symbol that identifies a business, a commercial product or any entity, it has the ability to communicate the message you want. For a logo to be consistent and successful, it must conform to the fundamental principle of design where ‘less is more’, and it should impacts and do not forget. Branding is not just a logo. Your brand is every way that you represent yourself. Yes, this can often be through a logo but the most successful brands have a clear understanding of who they are and what their customers want from them.
“A clear provenance and country of origin gives brands the distinct advantage of authenticity.”– -Rosi McMurra